Tomorrow, I will be heading off to the US for summer vacation, which means I will be missing Almedalen this year. If you are remotely connected to the PR and politics world of Sweden, you understand what a BIG DEAL it is to miss this event and that my career in strategic communications may never recover. So I take comfort in the following six things I won’t miss about Almedalsveckan:
- Greedy Gutes. Gotlänningar are supposedly known for their friendliness and for serving up mighty fine saffranspannkakor. But in the last few years, they have really figured out how to milk all they can out of week 27. Rental prices have exploded. In 2008, I paid 4000 SEK/week for a whole house. In 2011, I paid the same price for just a bunk bed. Organizing events and renting meeting facilities hasn’t gotten any cheaper either.
- Death by Panel. Same people, same faces, same opinions— year after year. You know there’s trouble when all my Facebook friends who style themselves as “samhällsdebattör” have status updates like: “Har precis tackat ja till att medverka i 191 seminarier under #Almedalen!”
- The two-tiered party system. Everyone says Almedalen is the perfect place to mingle, but in reality there are two separate tiers: the public events listed in the official program, and an underground network of invitation-only seminars and parties, where the real elite mingle. So if you are a young student of media/politics at Öst Högönös Högskolan hoping to meet your favorite chefredaktör or riksdagsledamot —-lycka till. You might see them on stage at a seminar, not next to you at a party. (See Death by Panel, above.)
- Jimmie Åkesson Day. Every political party has its own day at Almedalen. Last year SD had their day at the end of the week, this year it’s right at the beginning. There is no way I want to be there then, watching Åkesson give his speech and looking like I’m a supporter. Although I doubt he was expecting much support anyway from an immigrant PR consultant.
- Veckans snackis. Whether it’s Gudrun Schyman’s kronor burning or Sven Otto Littorin’s resignation, there is always some story-of-the-week that seems like big news to the rosévin crowd. Whatever it is this year won’t actually have as much impact on humankind as we all think at the time.
- 5 AM ferry rides. Seriously. Just checked on Destinations Gotlands website and 4:50AM is the only time not sold out if I wanted to change my plans and go to Visby on Monday morning. Nej tack, I’d rather have my vacation instead!

