How do you keep the audience engaged when presenting on Teams and Zoom? Key takeaways from our popular digital presentation training course

“Shine Online”, our course in presentation training on digital platforms, has been in high demand during this COVID-era.

Keeping you audience engaged is even more difficult on-line than it is on stage. We incorporate the so-called flyswatter method in our training sessions—-the idea that every 17 seconds, you need to “swat” the audience to attention to keep them engaged and make your presentation memorable. Here are some examples of flyswatters:

•Ask a probing or surprising question

•Give a striking fact or statistic

•Express a thought or emotion in real time

•Tell a brief story starting with the words “One day”

•Express an emotional reaction to your story

•Use a concrete, colorful visual image

•Mention an audience member by name

•Refer to something said earlier in the program

•Guess how the audience is responding to you and verbalize it

•Say “here are the one/two/three things I want you to remember”

Contact us to find out how your team could benefit from our Shine Online course!

zoom.jpg

We've moved!

The Crimson Clarke team has moved to a larger office near Slussen. We are still based out of UMA Workspace, but now at their new Götsgatsbacken location. Come visit us at Götgatan 22A in the heart of Södermalm and let’s talk PR strategies, media training in English, Almedalen 2020, and thought leadership over a cup of Johan and Nyström coffee!

On stage in New York

Our own Elizabeth Walentin had the honor of moderating a series of conversations in New York on re-skilling and the future of work, featuring journalist David Crouch and Sarita Gupta from the Ford Foundation.

These events were co-sponsored by the Karl-Adam Bonnier Foundation, Business Sweden, and the Consulate General of Sweden. You can buy your own copy of David Crouch’s new book, Almost Perfekt: How Sweden Works and What We Can Learn From It, here.

Do you need a native English speaking moderator for your next event? Contact us to find out more!

nyc.heads.JPG

On stage in Washington

Our own Elizabeth Walentin had the honor of moderating a series of conversations in Washington, DC on re-skilling and the future of work, featuring journalist David Crouch and a panel of experts from Brooking Institute, American Enterprise Insitute, the DC Workforce Development Council, Business Sweden, and Securitas. These events were co-sponsored by the Karl-Adam Bonnier Foundation, Business Sweden, and the Embassy of Sweden. You can buy your own copy of David Crouch’s new book, Almost Perfekt: How Sweden Works and What We Can Learn From It, here.

Do you need a native English speaking moderator for your next event? Contact us to find out more!

dc.heads.JPG

Come meet us in Almedalen

Ian Higham and Elizabeth Walentin from the Crimson Clarke team are in Almedalen all week, where we will be organizing and moderating client events on topics including cancer policy, patient-centricity, and real world data. It’s not too early to start planning your seminar or event for Almedalen 2020, particularly if you are interested in bringing in an international speaker. Talk to us and find out more!

visby.jpg

Welcome Ross to the Crimson Clarke team!

Ross Keatley specializes in project management and delivery, and is the organizational mastermind behind Crimson Clarke client projects involving multiple stakeholders. A native of the UK, he has a background working in politics and citizen engagement for local government councils, and previously headed up support services for the City of Brighton and Hove. He also has on-the-ground experience from the last two general elections in the UK, as well as the 2016 Brexit referendum. Ross holds a BA in political history from the University of Exeter

The ex-pat business community came out for our #battle4talent

Our “Stockholm and the Battle for Global Talent” event, co-hosted by the Local and UMA Workspace, brought out 100+ members of the ex-pat business community in Stockholm to hear from an all-star panel including:

  • Anna König Jerlmyr, Mayor of Stockholm

  • Ahmed Abdirahman, Policy expert on integration, Stockholm Chamber of Commerce, and Founder of Järvaveckan and The Global Village

  • Johanna Jönsson, Member of the parliament and spokesperson for migration for the Centre party

  • Fredrik von Essen, Public affairs expert at IT & Telekomföretagen

James Savage from the Local and Elizabeth Walentin from Crimson Clarke moderated the discussion.

You can read more about the event in this article in the Local.

#battle4talent

Ian Higham and leading Democrats speak at the Human Rights Conference in Gothenburg

Our consultant Ian Higham spoke on LGBTQ rights in the United States on a panel at the Human Rights Conference in Gothenburg, held in conjunction with EuroPride 2018. The panel was organized by Democrats Abroad Sweden, where Ian is on the Stockholm steering committee.

Ian participated in a panel with Martha McDevitt-Pugh, a member of the Democratic National Committee, that was moderated by Maria Sjödin, Deputy Director of Outright Action International in New York. Ian and Martha spoke about what is at stake for LGBTQ Americans in the November 2018 US midterm elections and why Democrats Abroad is actively encouraging expats to vote. Most Americans do not know that there are no federal protections for LGBTQ Americans in the workplace or when accessing services. Moreover, many American expats would not be able to bring their spouses or partners to the United States if recent Supreme Court decisions on marriage equality are overturned by a new Supreme Court Justice.

In addition to his work at Crimson Clarke and his involvement with Democrats Abroad, Ian is a PhD candidate studying business and human rights issues, with a background in corporate social responsibility and socially responsible investment.

Ian's Insights: What's next for Catalonia?

Ian Higham is a consultant at Crimson Clarke and is currently pursuing a doctorate in political science at Stockholm University. This is the second article in the series Ian's Insights. 

In the past week, the headlines have been dominated by competing narratives of the Catalonian independence movement. Madrid resorted to extreme measures by sending security forces to stop a referendum from taking place on 1 October. The Spanish government maintains that the vote is illegal; indeed, the Constitutional Court ruled that the vote could not take place. Catalan leadership believes that the use of security to suppress democracy evokes Franco-era repression.

Whether or not self-determination is a right, let alone one that can be exercised through a simple majority-rules referendum, there is reason to doubt the democratic legitimacy of this referendum in Catalonia. Surely democracy involves more than a vote: it should include transparency, accountability and reasoned debate.

The government in Madrid has threatened legal action against anyone who facilitates the referendum, such as headmasters keeping schools open for use as polling locations. While thousands of people showed up to vote[1], they are likely to be those strongly committed to the independence movement and unafraid of the legal consequences of political participation. Those loyal to Madrid are more likely to heed the national government’s message to stay home. The results will be inherently skewed toward secession.

The United Kingdom offers two prominent examples on referenda as a tool for deciding on secession: the Scottish vote in 2014 to remain in the United Kingdom, and the British vote to leave the European Union in 2016. We learned in both cases that publics may not be able to make informed decision as they lack sufficient information about a government’s post-referendum action plan. It was unclear as to what portion of government debt Scotland would have had to bear if it had voted to leave the United Kingdom and who would control what resources. It remains unclear what the UK will pay the EU in a so-called “divorce bill” and what the terms of a free trade agreement – if one emerges at all – would be.

Scotland is staunchly pro-EU, and the Brexit result has renewed and strengthened the Scottish independence movement.[2] But the decision to rejoin the EU, as we learned, would not have been Scotland’s. Spain flirted with the idea of blocking EU membership for an independent Scotland precisely because it wanted to deter Catalonia from declaring independence under the pretense of rejoining the EU.[3]

So what would happen to Catalonia? The Spanish state would almost certainly retain its membership in the EU, and the government or Spanish MEPs could potentially block Catalonia from joining the EU as retribution for secession: all current member states and the European Parliament must agree to admit any new member. Considering most Catalan exports are to EU countries – with a staggering 35.5% going solely to the rest of Spain[4] – it would be economically disastrous for the autonomous region to be fully independent without a guarantee of free trade. Spain would also suffer, as Catalonia is its economic powerhouse, representing about 19% of Spanish GDP.[5] Freedom of movement would also be affected: what would happen to the many Spaniards from other regions who have moved to Catalonia to find work? Or Catalans who have relocated to the capital, Madrid? Or the thousands of non-Spanish Europeans residing in the economic hub of Barcelona and retirement communities along the Catalan coast?

The EU has demonstrated little or no support for Catalan independence, mostly standing on the sidelines – just as it did when the Scots held their referendum. This needs to change. Brussels can facilitate the democratic process and ensure peace and prosperity by taking on a more active role in mediating separatist movements in member states. The EU could make clear rules on the means of asserting a right to self-determination, whether through providing guidelines for representative parliamentary procedures, mediating in bilateral negotiations, developing criteria for referenda, or some combination of the three.  The Commission or ECB could provide information for voters, such as economic forecasts for hypothetical post-referendum scenarios. Brussels could also spell out the immediate consequences of secession, such as whether a transition period for leaving the EU would be permitted (i.e. after secession from the member state is complete) and whether special privileges will be granted for the newly independent state to rejoin the EU through fast-track procedures.

Naturally, Spain and – for as long as it remains in the EU, Britain – will be reluctant to allow policymakers in Brussels to write the playbook for secession. But a continent-wide rule that functions as a kind of prenuptial agreement for regions within member states would be in the best interest of everyone in the common market seeking stability and predictability. This will become more important as the EU expands to include historically fractious Balkan states and, maybe one day, Turkey, with its own violent struggle with Kurdish separatists. Clearer rules for secession in one region could also enhance the democratic process for European across the continent: to the extent that secession affects everyone in a common market, unilateral moves for self-determination are democratically problematic.

We live in unpredictable and fast-changing times, and Crimson Clarke can help you demonstrate thought leadership at the European level to ensure that your vision influences the direction of political change. Talk to us today about your strategy for engaging international stakeholders in Europe and beyond!

 

[1] https://www.nytimes.com/2017/10/01/world/europe/catalonia-independence-referendum.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=second-column-region&region=top-news&WT.nav=top-news

[2] http://www.telegraph.co.uk/news/2017/06/27/nicola-sturgeon-refuses-abandon-indy-ref-2-promises-new-timetable/

[3] https://www.theguardian.com/uk-news/2017/mar/16/would-spain-block-scottish-membership-of-eu

[4] https://www.cnbc.com/2017/09/21/heres-how-bad-economically-a-spain-catalonia-split-could-really-be.html

[5] https://www.cnbc.com/2017/09/21/heres-how-bad-economically-a-spain-catalonia-split-could-really-be.html